Samsung has released the first official teaser for its upcoming horizontally folding smartphone, sparking buzz in the tech community. Interestingly, the teaser hints at a potential rebranding or the launch of a new device category under the Galaxy Ultra name — moving away from the familiar “Z Fold” branding.
A Shift from Z Fold?
In a blog post on its official website, Samsung outlines the evolution of its foldable smartphones without once referencing the Z Fold series. Instead, the article refers repeatedly to “Galaxy Ultra”, raising speculation that the company may be shifting its flagship foldables into the Ultra lineup.
The post reads:
“For years, Samsung has been listening to consumers asking for bigger screens, better cameras, and new ways to connect and create content. The demand is clear: an ‘Ultra’ experience that goes beyond a simple list of improved features in a smaller, more portable form factor.”
What the Teaser Reveals
The teaser animation showcases a sleek foldable design and uses the tagline “A new chapter of Ultra,” which many industry experts believe points to an entirely new foldable model, rather than a rebranded Z Fold.
What to Expect?
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Horizontal folding design
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Likely larger display with enhanced portability
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New naming strategy under the Galaxy Ultra umbrella
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Premium positioning in Samsung’s product line-up
Samsung is expected to officially unveil this device during its upcoming Galaxy Unpacked event, typically held in July.