Analytical firm Kantar has released its updated ranking of the world’s most valuable brands, regardless of industry. For the fourth consecutive year, Apple has secured the top spot, with its estimated brand value rising once again — now approaching a staggering $1.3 trillion.
Google claimed the second place, followed by Microsoft in third. Amazon and NVIDIA rounded out the top five, reflecting the continued dominance of tech giants in global brand valuation.
🚀 AI-Driven Brands on the Rise
Kantar’s BrandZ report also highlights the rapid rise of AI-related brands. Most notably, OpenAI, the creator of ChatGPT, made a strong debut in the rankings at 60th place, with an estimated brand value of $43.5 billion.
📈 A Record-Breaking Year
This year’s release also marks the 20th anniversary of the BrandZ report. According to analysts, the combined brand value of the top 100 companies reached a record high, increasing by 29% compared to the previous year. This surge is seen as a sign of global market recovery following recent economic challenges.
To view the full list of the Top 100 brands, you can access the official English PDF report [via this link].